People don’t buy your product they buy you

Cian Mcloughlin  

This week I heard stories from amazing people of escaping through the iron curtain, of setting up businesses in the Middle East, of running for election, of the Berlin Wall and what it meant to look at it, without being able to pass, of going to Mombasa aged 16 to teach. Thanks to everyone who shared their stories. 

So many people have amazing stories to tell, and their stories are incredibly memorable and incredibly different. 

Which would you rather listen to – someone with 30 PowerPoint slides all about features and functions or a real human with a real story, especially if that story shows you how amazing all people are including you, or if you are talking to someone who shows you how you can have a future with a smile in it. 

I know which I prefer. What would you prefer?