You can copy what others write, quote statistics from other peoples research, use scripts that someone has given you, follow the tried and trusted approach, but will it bring you to your best work?  Your best work, is something only you can do. When you are in your element, (Sir Ken Robinson) – what you love, and what you are good at, meets what the world, a market, a person in front of you needs.

Seth Godin says:

Art is what we’re doing when we do our best work.

You might be under pressure, and struggling to please someone, your boss, your customers, your bank manager, your wife, your kids, but most of all yourself.  You might be tempted to copy what works for others, which is a valid approach, as long as you make it your own.

When you look at your best work, it is uniquely yours.  No-one else is working with the same people, the same customers, the same learners, the same patients, the same circumstances, the same time frames, and no-one else is bringing what you are bringing to these circumstances.

When you bring yourself, and your best work to what you do, do you have any competitor?

If your work is not unique, or your best effort, is it really YOUR best work?

If it is your best, no-one can compete with YOU, and you have no competitor.